Burn It Down

Burning Tradition isn't just a slogan—it’s a statement. Like our name, it’s layered, a little tongue-in-cheek, and open to interpretation.

It nods to our reverence and love for the old ways: making things by hand, running century-old machines, using time-worn techniques most of the world left behind.

It also speaks to challenging the norm. Our hats—and the people who wear them—don’t follow the rules. We burn down expectations, challenge conventions, and reshape the meaning of tradition on our own terms.

If that resonates with you, this is your banner. Carry the sigil. Join our Crew. Burn your own damn trail.