Coup de Crew

We teamed up with our favourite Toronto print shop, The Baitshop, to create this black crewneck tee.

The design is rooted in our brand ethos: good work and true craftsmanship outlive us. Everything we make at Coup de Tête is built to endure—meant to be worn hard, kept close, and passed on to the next generation.

Front: Minimalist—solid black with a subtle CDT logo at the hem.

Back: Tarot-inspired graphic of a skull in a Coup de Tête hat, our founding year in Roman numerals at the top, and “Till Death” at the bottom.